Uvelka, a well-known Russian company, the leader in cereals production, released a new line of extruded products — breakfast cereals with bright flavors: strawberry-yogurt, honey, milk caramel and others. Having in mind consumer convenience, we decided to use carton packaging that is typical of this product category.

Breakfast cereals are for the whole family, so the package design should appeal both to children and adults. Fabula Branding developed a solution centered around cute and stylish characters that make this product line stand out on the shelf. Large images of cheerful bears, bees, kittens and monkeys do a great job of taste-testing and evoking positive emotions.

Visual purity of the design solution made it easy to place a USP on the front, with the information about the naturalness of the product and the vitamins it contains. The back features the description of the product line and puzzles that make it even more appealing to kids.